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Apple's Final Cut Studio 3


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Hong Kong Final Cut Pro User Group


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RADIO TELEVISION HONG KONG IN MOTION

We start the year of the ox with a series of customized Motion training for one of the oldest broadcaster in Hong Kong, Radio Television Hong Kong. We had conducted software training for their staff from Radio Television Hong Kong before. However, it was very different this time. The involvement of different departments, customizing each training to cater for each different departments’ needs at the same time.


It has been 80 years since Hong Kong launched its first broadcasting service in 1928. Today RTHK has transformed the then radio broadcaster into a renowned Hong Kong brand name, the sole public broadcaster in Hong Kong dedicated to serving the public and catering for the interests of minorities, providing a platform for people from all walks of life to express their views, caring for the underprivileged, and bearing witness to all social changes of Hong Kong.


Like many broadcasters today, RTHK step into today's digital broadcasting age where their services are no longer confined to programme delivery. Their enhanced services moved towards an era of multilevel, multi-language and cross-platform developments. Their staff need to constantly adept and apply new skills to this ever changing landscape.


We first met up with Radio Television Hong Kong last year to discuss about customized training. Through the efforts from Ms Debbie Hui, Assistant Training Officer for the Training and Development Unit, we were given the opportunity to learn first hand, what were their concerns for the training.  There are many advantages of having training courses customized around our corporate client.


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Not only flexible training date and time, but the abilities to adjust and customize training to fit your departments’ needs. Because of the small class arrangement, better attention was given to each individual. Better results can be achieved in a short time. This was very apparent in this situation.


A total of 23 editors, multimedia web designers to animation
designers
attended customized motion training. Motion training both introduction and advance was provided to different departments within RTHK, mainly due to RTHK's migration to the HD broadcast platform. Final Cut Pro and Motion had been chosen as the platform choice for this move. 


One of the attendees was Mr Anthony Cheung, Head of Video Editing Section. When asked how Motion training can help his editors, this is his thoughts.
" Editor’s job are becoming more demanding and time consuming. More digital graphics, captions, mixed video formats and visual effects are demanded during the NLE processes.
And that is where Motion in Final Cut Studio comes in. The abilities of Final Cut Studio helps stimulate producers and editors creativity. Enabling the post production process to shift from video tape online panels to completing the entire process in NLE.
"


Motion’s abilities to create HD graphics with ease, makes it a tool invaluable to Final Cut Studio users like Radio Television Hong Kong.


Client : 客戶