FATBARS' very own Samantha Goh aka. Motion Trainer / Art Director have won another GOLD award, for
her work with National Geographic Asia, for Daypart Packaging
Promotion. The PROMAX Awards are recognized around the globe as the
highest accolade for promotion and marketing professionals working in
today's electronic media. PROMAX Awards
are presented to companies and individuals whose work is judged by a
panel of promotion and marketing professionals using three measures:
overall creativity, production quality, and results in achieving
marketing objectives. This worldwide competition was held in New York
this June 05.
Secret Unveiled was
produced to promote NGC's Sunday night prime time block. Letting
viewers know that National Geographic is the only channel that can take
you inside forbidden places and unveil their secrets. By creating a
dark, mysterious atmosphere and using a stylized transition to tie very
different places together under a single theme. When Secret Unveiled
was announced to be in the finals for a Promax World Award, we were all
very excited. Considering that we were competing was AXN Latin America
and TNT On Air Promotions.
 
copyright to FATBARS LIMITED 2009
| It was going to be a tough
fight. We have international competitors. We were a long away from Hong
Kong, and to be in the finals with the rest of the big guys, was a
great honor. Then congratulations started pouring in when it was
announced. We were ecstatic! Two locals from Hong Kong walked away with
a Promax world gold award. Hurray! Being a motion designer for so many
years, Samantha couldn't be any happier. Although there were other gold
that she won from Promax Asia, this particular award is really
something big. The competitors are from all over the world. To be
recognized is truly wonderful.
Part of the dynamic duo is producer Beatrice Lam, a local Hong Kong, Manger of On-Air Promotions for National Geographic Channel Asia. Both
of them had worked in many other projects before and after this. And
had known each other for many years. The duo believed that what makes
Secrets Unveiled an award-winning piece, is the collaboration of great
sound and visual at work. Very much like teamwork, it takes two to
tango, and tango well. And when it works, its GOLD.
Client : 客戶
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