Like most people who fly, for
business or pleasure. Once we buckle up for our flight, we reached for
the in flight magazine to check out the in flight programs. Is it a
movie I missed or a television sitcom that will entertain me, for the
long flight to come? But how did the movies go from the big screen to
the small screen on the plane? This week we Emphasize on Emphasis, where you get to know a bit more about the world of in flight entertainment, before your next flight. When
we were first approached by Eric Chan, Senior Manager, Production of
Emphasis Media Limited, for Final Cut Pro workshops, we were delighted
to learn more about of an industry we were not familiar with.
Emphasis Media
is the world's largest dedicated in flight media sales company. Serving
more than 50 airlines across its three core divisions of custom
publishing, media sales and video distribution. Headquartered in Hong
Kong and is a subsidiary of Publicitas Promotion Network/PubliGroupe,
the largest advertising sales company in the world. A one-stop shops
for airlines like ANA, Cathy Pacific, Emirates, United, Virgin,
Singapore Airlines, and many many more. Emphasis Video Entertainment (EVE) provides
in flight entertainment services including Asian films and TV content
distribution, daily news feed and post production services such as
encoding, duplication, subtitling and dubbing.
 
copyright to FATBARS LIMITED 2009
| They are the appointed
distributor of many well-known Asian studios, such as Golden Harvest,
Cinema Service, Fuji TV, Shochiku, Toho, China Star, Media Asia, Korea
Pictures, Showbox, Raintree Pictures and Pony Canyon.
So what role does Final Cut Pro plays in Emphasis? As Eric Chan, Senior Manager, Production,
explains, that their staffs edit movie trailers, sales presentations
for their websites, by using Final Cut Pro. Tools to assist them to
show the clients what contents are available. From content selection to
editing services, EVE offers a comprehensive solution to the airline
companies' needs.
Jovita Toh, Managing Director runs a tight ship at Emphasis Video Entertainment (EVE).
Jovita Toh explains that why training for her staffs are essential.
Familiarity with Final Cut Pro as an editing tool is just the
beginning. Introducing to them, the different perspectives of the video
editing. Adding new skills to each and every one of her staff, so they
will bring their new skills and their abilities to the team. No matter
how big or small your team might be. Training is all about enhancing
abilities through your team’s diligence and the desire to learn. The
future role of Final Cut Pro in Emphasis will be most exciting to look
forward to.
Client : 客戶 |
